Craft & Commerce is now a part of Salt Media

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Earning
the World's
Attention

A Division of SALT XC

An independent media agency helping brands manage complex investments with confidence, precision, and measurable outcomes across the funnel. Our hybrid model balances human ingenuity with powerful automation.

Brand Building

Performance Marketing

Commerce Media

Trusted by marketing leaders at

Natural Balance
ICBINB
Midea
Girl Scouts
Luxe Brands
Chobani
Canidae
Country Crock
Ethos Pet Brands
Flora Foods
La Canadienne
PointsBet
Natural Balance
ICBINB
Midea
Girl Scouts
Luxe Brands
Chobani
Canidae
Country Crock
Ethos Pet Brands
Flora Foods
La Canadienne
PointsBet
Natural Balance
ICBINB
Midea
Girl Scouts
Luxe Brands
Chobani
Canidae
Country Crock
Ethos Pet Brands
Flora Foods
La Canadienne
PointsBet
Natural Balance
ICBINB
Midea
Girl Scouts
Luxe Brands
Chobani
Canidae
Country Crock
Ethos Pet Brands
Flora Foods
La Canadienne
PointsBet
Lands End 1 marquee visual
ICBINB 1 marquee visual
Welch's 1 marquee visual
Welch's 2 marquee visual
PointsBet 1 marquee visual
Lands End 1 marquee visual
ICBINB 1 marquee visual
Welch's 1 marquee visual
Welch's 2 marquee visual
PointsBet 1 marquee visual
Lands End 1 marquee visual
ICBINB 1 marquee visual
Welch's 1 marquee visual
Welch's 2 marquee visual
PointsBet 1 marquee visual
Lands End 1 marquee visual
ICBINB 1 marquee visual
Welch's 1 marquee visual
Welch's 2 marquee visual
PointsBet 1 marquee visual
NB 1 marquee visual
PointsBet 2 marquee visual
Chobani 1 marquee visual
Midea 1 marquee visual
NB 1 marquee visual
PointsBet 2 marquee visual
Chobani 1 marquee visual
Midea 1 marquee visual
NB 1 marquee visual
PointsBet 2 marquee visual
Chobani 1 marquee visual
Midea 1 marquee visual
NB 1 marquee visual
PointsBet 2 marquee visual
Chobani 1 marquee visual
Midea 1 marquee visual
NB 2 marquee visual
Luxe 1 marquee visual
Luxe 3 marquee visual
Luxe 2 marquee visual
NB 2 marquee visual
Luxe 1 marquee visual
Luxe 3 marquee visual
Luxe 2 marquee visual
NB 2 marquee visual
Luxe 1 marquee visual
Luxe 3 marquee visual
Luxe 2 marquee visual
NB 2 marquee visual
Luxe 1 marquee visual
Luxe 3 marquee visual
Luxe 2 marquee visual

Our Services

Full-stack growth operations designed for modern performance marketing teams who demand both craft and measurable outcomes.

Full-Funnel Media

Integrating brand, performance and retail to maximize return on your investment.

Delivering in Hours, not "Business Days"

Consulting

Solving problems from the inside out for brands looking for more out of their agencies & systems.

Vast Experience with Fortune 100 brands

End-to-End Commerce

Experiential, Omni-Shopper, Digital, Creator, Sponsroship & Content services all at your fingertips.

Powerfully Connections, Efficient Teams

The Hybrid
Advantage

Fully Integrated at Top Speed

Our approach to media services is built for the future, rooted in agility, performance, efficiency and accountability.

New Operating Model

New Operating Model

Large agencies struggle with overhead, talent and conflicting incentives. Our hybrid balances human and artificial intelligence to create efficiencies and maximize performance.

Tech Access & Hybridity

Tech Access & Hybridity

No intermediaries or gatekeepers. Our people, tech, and partners are yours from day one. Focused on process automation that helps our teams and yours focus more on what matters.

100% Transparency

100% Transparency

No more kick-backs, all value comes back to our clients, and we help manage your up-fronts and JBPs.

Closed Loop Attribution

Closed Loop Attribution

Reach your highest value customers and measure true media effectiveness with an Omni-channel, data-driven approach.

Media At The Speed
Of Culture

Full-stack growth operations designed for modern performance marketing teams who demand both craft and measurable outcomes.

Otto

AI-driven media planning and optimization in real time

Ingests first- and third-party data across channels via API

Predicts performance and recommends optimal budget allocation

Simplifies complex planning with an intuitive, automated workflow

Otto dashboard
Frontrunner dashboard
Frontrunner

Social DSP that automates buying & optimizations through real time bidding powered by AI.

Custom algorithm based on industry and performance objectives

Maximizing content’s reach and effectiveness with your core audience.

Activate across all social channels

Optimize and boost best performing organic content

Podium

Real-time MMM & predictive media planning measuring true media ROAS.

Seamlessly connects to all digital marketing channels via API

Optimize channel mix and predict returns from media investments with ROI simulations/modeling

Intuitive user experience: Converse with your data via AI chatbot and marketing dashboard

Podium dashboard